Why You should Work with Food Influencers

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Why partnering with influencers matters now?

We’ve all seen a customer take a snap of their plate before they start to eat. It’s almost the norm nowadays and if your restaurant hasn’t utilized this tradition yet, you’re missing a lot. You’re asking how? Restaurants utilize social media by forming collaborations with influencers, specifically food bloggers, who then share their experience with their followers.

Bloggers, influencers and content creators are highly effective on different social media platforms. By using photos and videos, food influencers have the power to affect their followers’ purchasing decisions. Only if it’s the right kind of audience, will it form genuine online connections and hence render more sales for your restaurant. Therefore, it is crucial that you make partnerships with food influencers who can relate to your restaurant’s brand, otherwise the outcome is less efficient.

Studies show that 72% of consumers are likely to take an action based on social media referrals. It also reveals that influencer marketing is growing faster than digital ads as 94% of those who have used influencer marketing rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

If your business is in the food and beverage industry, here are 5 benefits from forming partnerships with food influencers:

  1. Build on and increase brand awareness
  2. Target potential audience
  3. Build brand credibility
  4. Easy to measure success & ROI
  5. Drive sales

A final thought:

In fact, everybody is an influencer, not necessarily someone who has a large network. Every customer who dines in your eatery and snaps a picture of their meal to post it on social media is influencing their following. Food presentation, good service and the low-cost little touches can increase your everyday exposure which translates into leading more customers coming to your restaurant.

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