With the rise of Artificial Intelligence, the old ways of doing business have drastically changed over the past few years and are constantly changing to this day. People are so used to getting their needs satisfied within minutes that they simply don’t have the patience to wait on-hold for five minutes when they have an inquiry about your product.
Now what will this lead to? A customer that is always disappointed because of the slow service your business provides will eventually move on to a more quick-responding business that provides the same service your business provides.
I know what you’re thinking; but how am I going to keep track of all the questions I get from my customers? The answer is simple; chatbots. Almost every successful SaaS owner invests in a good quality chatbot that basically mimics human interaction, it has become an indispensable part of customer service. Your customers won’t even notice it’s a robot talking to them!
Chatbots also play an important role in the customers’ buying process. In other words, you have a bunch of AI robots doing all the marketing for you without having you lift a finger!
What Can Chatbots Do For Your Growing Business?
1) Generate Leads
Chatbots are useful when it comes to encouraging potential customers to buy your product or service. Therefore, when a customer lands on your website or app and looks through it for some time, the chatbot pops up and asks the potential prospect if he or she needs any help to find something.
Furthermore, when a potential customer has inquiries about your products on the website, the chatbot will act as your customer support representative and guide them through the website to what they need. Chatbots give automatic responses or use past data of how certain customers reached the website. They start a conversation which builds the customer’s interest by giving them a personalized experience on your website. Now can you imagine having a bunch of people on your marketing team doing this task? It’ll be quite time consuming.
2) Reduce Costs
You won’t need to hire actual people when you have bots doing all the online interactions for you, so chatbots are seen as a huge advantage by companies; big and small. This will give you the opportunity to save on costs and rely on your chatbots to do most of the customer service.
3) Handle Multiple Customers at Once
We all have a limit to the number of things we can do at once, which is another thing bots can do that puts them at an advantage. There are no limits to the number of customers chatbots can handle, so they can keep track of every question or query that comes their way. Therefore, no customer’s left unattended and everyone gets the answers they want.
4) Available 24/7
Get customers’ questions answered at any time of the day, even if it’s 2:00 AM in the morning. Clients won’t have to wait for the workday to begin in order to receive a reply to their inquiries. Furthermore, chatbots are always available on the website or app and will help the customers in need.
To Sum it Up…
Chatbots are the future of customer service for all sorts of businesses. Artificial Intelligence and machine learning are changing the way companies communicate with their customers and prospect clients. With all the technological advancements and updates being made on the efficiency of chatbots, it’s no surprise if in a few years they’ll become the widely accepted norm for boosting customer satisfaction.